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Materials for Day of Education Sessions Available for Download
April 30, 2008
Materials related to five of this year's ABA
Day of Education sessions at BookExpo America 2008 are currently available
to all ABA member booksellers via downloadable PDFs on BookWeb: "Building and Rewarding
Customer Loyalty," "Green Retailing,"
"Creating
Killer Events," "Loss Control:
How to Stop Profits From Running Out the Front (and Back) Door," and
"Introduction
to Co-op Advertising." These and all other session materials are being
posted to the Day of Education schedule at www.bookweb.org/events/bea/program.
In addition, all education materials are accessible by topic via BookWeb's Education Curriculum Guide.
By next Thursday, May 8, ABA expects to have all of the education session materials, which previously would have been printed and provided in a binder at the show, available to every member bookseller via BookWeb.org. In an effort to host a more environmentally friendly event, there will be no handouts binder or welcome bag this year.
The association is encouraging booksellers to bring a bag from home to
fill with trade show-related information that will be available for pick up
at the Day of Education registration desk at Hotel ABA.
These initiatives to reduce the carbon footprint of ABA's participation in
BEA were announced last week.
Topics: Education, BookExpo,
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