Book Sense Kids' Books Garners Media Attention for Independent Booksellers

Book Sense Best Children's Books: Favorites for All Ages Recommended by Independent Booksellers -- a collaboration of Newmarket Press and the American Booksellers Association's Book Sense marketing program -- has been noted by media outlets nationwide as an indispensable resource for children's literature. The book's buzz has also garnered press attention for local independent booksellers. Building on the success of Book Sense Best Books: 125 Favorite Books Recommended by Independent Booksellers, published by Newmarket in 2004, Book Sense Best Children's Books features 240 favorite children's book recommendations from independent booksellers with Book Sense.

"We're very happy that many of the booksellers who contributed to the book have been actively handselling Book Sense Best Children's Books on their local TV and radio shows," said Newmarket Publicity Director Harry Burton. "The public respects independent booksellers' opinions, which is why the book resonates and why local media is interested in having them speak about books for children."

Among the more recent mentions of Book Sense Best Children's Books in the media:

• Wisconsin Public Radio aired a one-hour live interview with Association of Booksellers for Children President Ellen Davis of Dragon Wings Bookstore in Waupaca, Wisconsin, to promote Book Sense Best Children's Books and to recommend books for holiday gifts.
• SCAN-TV, a cable station in Seattle, aired a live TV interview on Book Sense Best Children's Books with Rene Kirkpatrick of All for Kids Books & Music in Seattle.
• NBC's Weekend Today in New York ran a segment on Book Sense Best Children's Books in conjunction with an interview with Sara Yu at Bank Street Bookstore in Manhattan.
• And the Hartford Courant in Connecticut ran an article on Book Sense Best Children's Books, noting all the Connecticut booksellers who contributed recommendations.

Booksellers who are interested in working with local media to promote Book Sense Best Children's Books should e-mail Burton at hburton@newmarketpress.com.

Orders for Book Sense Best Children's Books, which is a paperback, priced at $14.95, should be placed through Newmarket's distributor, W.W. Norton, at (800) 233-4830. --Karen Schechner